Rotterdam-based Studio Dumbar has been awarded a commission for the design of public space elements in the new city of Unjeong[1]. The new city of 200,000 inhabitants is located near the demilitarized zone on the border between North and South Korea. The project includes the design of 85 elements in terms of signage and street furniture (bus stops, benches, street lights, etc.) and the development of a plan for street advertising.
Studio Dumbar will collaborate on the project together with the Hong-Ik University, the most renowned university in the field of design and architecture in South Korea. The studio will also be responsible for the supervision during the detail and technical development by the teams of the Hong-I University. Samsung Electronics is a major partner in the development of the new city where the latest ICT / Internet technology will be widely available and integrated.
It is the third major contract for Studio Dumbar in South Korea. Previously, the agency developed the graphic design of the signs of the South Korean network, a commission from the central government, and developed a new brand identity for Gjin Living.
[1] De official name of the city will probably be Gyoha.
Image: Studio Dumbar
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