Reflecting its surroundings and twisting above passers-by, UNStudio's Xintiandi installation was part of the RIBA Shanghai Windows Project 2014 that happened this past spring at the Xintiandi Style Retail Mall in Shanghai.
The temporary installation explored the concept of display and its relationship to public interaction. Based on these photos, the project seems to have been successful in executing that.
Check it out below.
"Located along Madang Road and framing the entrance to the mall, the project conceptually explores the role of display in Shanghai: the symbiotic relationship of cultural reflections that occur between the city’s occupants and the urban landscape."
"Ben van Berkel: 'The installation is related to the culture of consuming, not with respect only to shopping, but to consuming images: images of our surroundings, of our city, of the buildings and the people around us and, of course, of ourselves.'"
"As an extended 30 meter long corridor archway that frames the entrance to Xintiandi Style Retail Mall, the project uses a single architectural gesture that transitions from wall to ceiling to wall, not only tracing pedestrians’ movements along its trajectory, but translating them into a reflection that revolves and inverts around the visitors as they walk through the installation."
"Ben van Berkel: 'We wanted to ‘dress up’ the public space as it were and to capture the public in this environment, almost in a kaleidoscopic catwalk – a place where you can see and be seen, but in surprising ways and within new perspectives of your surroundings'.”
"The pedestrians’ reflections move between a sequence of three ‘phases’ of context: retail, ground, and urban landscape. The large scale mirrors mounted at each end of the installation act as concentration points, capturing the whole lapse of the effect, and combining it into one moving image. The result is a reinterpretation of the relationship between urban context and the viewer, binding these together in a cultural setting of the retail, the city, and its inhabitants."
Xintiandi Installation, Shanghai, China, 2014
Client: China Xintiandi
Location: Shanghai, China
Program: Temporary Installation
Status: Realised March 2014
UNStudio: Ben van Berkel, Hannes Pfau with Garett Hwang, Gil Greis, and Maya Alam
Advisors ARUP Shanghai - Structure
Site Dimensions: 30m long by 3m wide
Height: 2.7m high
Substructure: Steel framing
Envelope: inside surface: mirror stainless steel; outside surface: painted aluminum alloy
All images courtesy of UNStudio.
More photos in the thumbnails below.
Find previous UNStudio articles on Bustler here.