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UNStudio’s “kaleidoscopic catwalk” installation from the RIBA Shanghai Windows Project 2014
Posted: Thursday, August 14, 2014 |

Reflecting its surroundings and twisting above passers-by, UNStudio's Xintiandi installation was part of the RIBA Shanghai Windows Project 2014 that happened this past spring at the Xintiandi Style Retail Mall in Shanghai.

The temporary installation explored the concept of display and its relationship to public interaction. Based on these photos, the project seems to have been successful in executing that.

Check it out below.

Photo: Benoit Florençon

Click above image to view slideshow
Photo: Benoit Florençon

Project description:

"Located along Madang Road and framing the entrance to the mall, the project conceptually explores the role of display in Shanghai: the symbiotic relationship of cultural reflections that occur between the city’s occupants and the urban landscape."

Photo: Benoit Florençon

Click above image to view slideshow
Photo: Benoit Florençon

"Ben van Berkel: 'The installation is related to the culture of consuming, not with respect only to shopping, but to consuming images: images of our surroundings, of   our city, of the buildings and the people around us and, of course, of ourselves.'"

Photo: Seth Powers

Click above image to view slideshow
Photo: Seth Powers

"As an extended 30 meter long corridor archway that frames the entrance to Xintiandi Style Retail Mall, the project uses a single architectural gesture that transitions from wall to ceiling to wall, not only tracing pedestrians’ movements along its trajectory, but translating them into a reflection that revolves and inverts around the visitors as they walk through the installation."

Photo: Seth Powers

Click above image to view slideshow
Photo: Seth Powers

"Ben van Berkel: 'We wanted to ‘dress up’ the public space as it were and to capture the public in this environment, almost in a kaleidoscopic catwalk – a place where you can see and be seen, but in surprising ways and within new perspectives of your surroundings'.”

Photo: Seth Powers

Click above image to view slideshow
Photo: Seth Powers

"The pedestrians’ reflections move between a sequence of three ‘phases’ of context: retail, ground, and urban landscape. The large scale mirrors mounted at each end of the installation act as concentration points, capturing the whole lapse of the effect, and combining it into one moving image. The result is a reinterpretation of the relationship between urban context and the viewer, binding these together in a cultural setting of the retail, the city, and its inhabitants."

Photo: Seth Powers

Click above image to view slideshow
Photo: Seth Powers

Project details:

Xintiandi Installation, Shanghai, China, 2014

Client: China Xintiandi
Location: Shanghai, China
Program: Temporary Installation
Status: Realised March 2014

Credits
UNStudio: Ben van Berkel, Hannes Pfau with Garett Hwang, Gil Greis, and Maya Alam
Advisors  ARUP Shanghai - Structure

Building Information
Site Dimensions: 30m long by 3m wide
Height: 2.7m high

Exterior Materials
Substructure: Steel framing
Envelope: inside surface: mirror stainless steel; outside surface: painted aluminum alloy

All images courtesy of UNStudio.

More photos in the thumbnails below.

Find previous UNStudio articles on Bustler here.

Siteview. Image courtesy of UNStudio. Photo: Benoit Florençon Photo: Seth Powers


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