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Woods Bagot Floats Modular ‘Icebergs’ Design for Frozen Construction Sites
Posted: Friday, July 09, 2010 |

Woods Bagot New York has proposed a sustainable building system that reimagines and revitalises stalled construction sites as 100% recyclable, high performance inflatable ‘Icebergs’.

Night rendering
Icebergs© created by Woods Bagot (with Design on Earth, ARUP, Pentagram and ERA).

Click above image to view slideshow
Night rendering Icebergs© created by Woods Bagot (with Design on Earth, ARUP, Pentagram and ERA).

Contemplating the blue-boarded frozen construction sites on his daily commute from Penn Station to Woods Bagot’s former Garment District office, Woods Bagot New York Principal Jeffrey Holmes considered how to reimagine and revitalise the City’s urban fabric with the promise held by such captivating physical spaces.

Daytime rendering
Icebergs© created by Woods Bagot (with Design on Earth, ARUP, Pentagram and ERA).

Click above image to view slideshow
Daytime rendering Icebergs© created by Woods Bagot (with Design on Earth, ARUP, Pentagram and ERA).

"Owners and developers are spending money every day to cover these idle sites, and people are hesitant to build on them in the meantime," said Holmes. "We wanted to make something high quality with a real presence to attract top-notch venues."

Night rendering
Icebergs© created by Woods Bagot (with Design on Earth, ARUP, Pentagram and ERA).

Click above image to view slideshow
Night rendering Icebergs© created by Woods Bagot (with Design on Earth, ARUP, Pentagram and ERA).

Innovative and iconic, yet flexible, dynamic and sustainable, Icebergs – like their namesakes, are created for maximum impact with minimal means – multipurpose architectural placeholders until developers resurrect their projects.

Night perspective
Icebergs© created by Woods Bagot (with Design on Earth, ARUP, Pentagram and ERA).

Click above image to view slideshow
Night perspective Icebergs© created by Woods Bagot (with Design on Earth, ARUP, Pentagram and ERA).

Conceived from ‘cradle to grave,’ Woods Bagot’s temporary structure design features recycled, recyclable and reusable materials that promote efficient delivery, installation, performance and disassembly whilst maximising vital light and air connections. The design uses a modular and reusable steel frame, wrapped in translucent polycarbonate panels at grade and topped by inflated pillows of super-lightweight ETFE (Ethylene Tetrafluoroethylene). One-tenth the weight of a conventional US taxpayer building and able to be erected and dismantled in days, Icebergs deliver speed to market, reduced labour costs, and minimise future development hurdles.

Photo montage
Icebergs© created by Woods Bagot (with Design on Earth, ARUP, Pentagram and ERA).

Click above image to view slideshow
Photo montage Icebergs© created by Woods Bagot (with Design on Earth, ARUP, Pentagram and ERA).

Designed specifically to engage the audiences of brand and mission driven organisations, Icebergs are unique physical spaces that support a wide range of uses: interactive “pop up” retail sites to exhibitions and cultural events; from local start-ups and not-for-profit organisations to regional and global brands. Programmed to flex and seem directly embedded in the city, Icebergs are an experience venue and a marquee space where the building becomes iconic and the temporal architecture is an integral part of the event.

Icebergs© created by Woods Bagot (with Design on Earth, ARUP, Pentagram and ERA).

Click above image to view slideshow
Icebergs© created by Woods Bagot (with Design on Earth, ARUP, Pentagram and ERA).

Ecology Icons
Icebergs© created by Woods Bagot (with Design on Earth, ARUP, Pentagram and ERA).

Click above image to view slideshow
Ecology Icons Icebergs© created by Woods Bagot (with Design on Earth, ARUP, Pentagram and ERA).

Icebergs© created by Woods Bagot (with Design on Earth, ARUP, Pentagram and ERA).

Click above image to view slideshow
Icebergs© created by Woods Bagot (with Design on Earth, ARUP, Pentagram and ERA).

Assembly
Icebergs© created by Woods Bagot (with Design on Earth, ARUP, Pentagram and ERA).

Click above image to view slideshow
Assembly Icebergs© created by Woods Bagot (with Design on Earth, ARUP, Pentagram and ERA).

Section
Icebergs© created by Woods Bagot (with Design on Earth, ARUP, Pentagram and ERA).

Click above image to view slideshow
Section Icebergs© created by Woods Bagot (with Design on Earth, ARUP, Pentagram and ERA).

Stalled Manhattan Sites
Icebergs© created by Woods Bagot (with Design on Earth, ARUP, Pentagram and ERA).

Click above image to view slideshow
Stalled Manhattan Sites Icebergs© created by Woods Bagot (with Design on Earth, ARUP, Pentagram and ERA).


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Comments:
Woods Bagot = Bad Design
NYC
Saturday, August 27, 2011
OMG what a cliche!!
A building made of crazy shapes, not functional, unsustainable, not respoding to site context.

Wood Bagot are terrible designers! Let it be said!

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