361° Postcard Project
Register/Submit Deadline: Thursday, Jan 16, 20142 AMEDT
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A city evolves as an amalgamation of diverse influences- its history, economic situation, politics and culture. Therefore, inherent in its evolution is an ethos or Identity that is intangible, yet representative of the place. Whether it is in the way of life of the people, the people who move there, its social/political values, the conversation it draws or even the skyline it presents to the rest of the world, the underlying aspiration of each city is evident in all aspects of its cultural and social life.
An individual’s perception of the identity of their city differs, depending on the depth of their engagement with it. While a visitor may relate to its prominent landmarks, an individual who has lived there all his life might relate to a more deep-rooted tradition or ideology that society has developed from. How we identify with our cities or what makes them specifically our own, could range from the impetus given to education in certain places to the reinforcement of culture in others. At the end of the day it is that intangible quality of identity, a quality that delves much deeper than language, in a sense of self, and which ties us together as Mumbaiites, Bangaloreans, New Yorkers or Londoners.
This competition calls for entries to represent the notions of architecture and identity of your city more meaningfully, by designing a postcard with a difference. The challenge here is to create a postcard that represents the fundamental Identity of your City and visually expressing it. The postcard must be designed to comprehensively, yet creatively represent your concept.
Eligibility
The competition is open to all students/professionals of Architecture.
Submission Criteria
Deadline for submission of entries is 15th Jan, 2014.
The format of the postcard template is to be strictly followed (148 x 105mm). Both sides of postcard can be utilised.
It can be designed either digitally or manually.
An Application Form (downloadable from the website) should be mailed along with the entry
The softcopy of the entry along with the Application Form should also be mailed as a pdf to [email protected] and [email protected].
A hard-copy of the postcard should additionally be mailed to us at our Ahmedabad address:
503-B, ATMA House,
Opp Old RBI,
Ashram Road, Ahmedabad – 380009, India
Tel: + 91 (0) 79 30046588/90/91
Judging Criteria
The entries will be evaluated in terms of the following criteria:
Does the entry address the question of Architecture & Identity in the City?
Does the entry make one rethink their ideas of a city and its identity?
How original, or originally developed, is the concept behind the entry?
How does the entry rank in terms of creative/innovative expression?
Would the entry be clear to a broader audience?
Award
- 5 finalists will be given free passes to the 361° Conference and their entries will be printed in the conference docket.
- The final citation, which will be announced at the 361° conference, will be printed and distributed to all delegates of the conference.
Template for Postcard on: www.361degrees.net.in
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