ADC 90th Annual Awards-Student Brief 2011

Art Directors Club and Popcorn, Indiana Open Call for Entries
For 2011 ADC Student Brief Awards Competition

Graduate and undergrad students eligible to win a prestigious ADC CUBE,
as well as $3,500 ADC scholarship grand prize.

NEW YORK, February 1, 2011 -- The Art Directors Club (www.adcglobal.org), the premier organization for creatives in integrated media and the first global not-for-profit creative collective of its kind, has opened the call for entries for the 2011 international ADC Student Brief competition, part of the ADC 90th Annual Awards.

The global competition (http://www.adcawards.org/student/brief/ , deadline March 18, 2011) is open to students currently enrolled in graduate, undergraduate and continuing education programs in advertising, graphic design, photography, illustration and new media. This year’s brief is for gourmet snack foods manufacturer Popcorn, Indiana (http://www.popcornindiana.com/ ), who is challenging students to develop a marketing plan to make their popcorn products into household favorites.

The brief asks students to determine how to get a large number of people to try and buy the snacks, as well as recommend them to friends and family. Working within a modest budget, students will need to consider design, print/broadcast and interactive program components to support the product’s nationwide distribution in 80,000 stores, ranging from local convenience stores to large drug and grocery store chains.

“We’re fortunate to be working this year with a client like Popcorn, Indiana,” said Olga Grisaitis, director, ADC. “Their brand is energetic and fun, and they have a marketing team who is excited to take chances. It’s a great opportunity for students to be wildly creative in their entries, and use all forms of media to drive awareness and snack sales.”

Creative thinking and risk taking are a tradition for the ADC Student Brief. Ideas submitted by finalists in last year’s program promoting the Nissan Cube car included a hotel that was literally made of automobiles, and a car as a mobile gaming platform.

A prestigious jury of industry creatives will select Gold, Silver and Bronze ADC CUBE winners, and award $ 3,500 in scholarship cash prizes. All ADC CUBE-winning work will be included in the distinguished Art Directors Annual, the Annual Awards Exhibition at the ADC Gallery in New York and in the subsequent global traveling exhibition, permanently highlighted in the ADC online archive, and used in future ADC advertising and promotional materials. Winners will also be invited to attend the ADC 90th Annual Awards Gala in New York in May 2011.

Deadline for entry is March 18, 2011. Fee is $35 per entry, or $25 per entry for 10+ student entries submitted as a group.

Entry deadlines for all ADC 90th Annual Awards categories are as follows:

Design, ADC Design Sphere, Photography, Illustration, Student: closed (January 28, 2011)
Interactive: extended to February 4, 2011
Advertising, ADC Hybrid: February 6, 2011
ADC Student Brief: March 18, 2011

For more information and to enter the 2011 ADC Student Brief, please visit http://www.adcawards.org/student/brief/ . For information about the ADC 90th Annual Awards, please visit www.adcawards.org.



The Art Directors Club (www.adcglobal.org) is the premier organization for integrated media and the first international creative collective of its kind. Founded in New York in 1920, the ADC is a self-funded, not-for-profit global membership organization serving as a hub for a broad range of creatives including creative directors, art directors, graphic designers, digital designers, environmental designers, copywriters, illustrators, photographers and others. The club’s mission is to connect creative communications professionals around the globe, and to provoke and elevate world-changing ideas. It focuses on the highest standards of excellence in communications for the industry, and encourages students and young professionals entering the field. ADC provides a forum for creatives in Advertising, Design, Interactive Media and Communications to explore the direction of these rapidly converging industries. Follow us on Twitter, Facebook and LinkedIn.

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