While much work has been done to educate consumers about fuel efficient cars, re-useable shopping bags and water bottles, few people think about the environmental impact of their laundry room.

Levi Strauss & Co. research demonstrated that the most important thing consumers can do to reduce the climate change impact of their clothes is to return to old-fashioned air drying (almost 80 percent of the consumer care impact is from drying).

We’re hoping to change habits by changing the conversation. Levi Strauss & Co. is hosting a “Care to Air” design contest to find new innovative, covetable and sustainable ways that people can dry their clothes. Design winners will be eligible for $10,000 in prizes – and help change the way people think about line drying. Full contest details are available on www.levi.com/care.