The challenge consists in designing a 100 meters high tower-museum, containing exhibition areas of 20th century fashion history and becoming a landmark for Omotesando Street. This avenue gathers the world’s most important fashion houses, at their maximum magnificence. These buildings have been designed by Japan and the world’s best architects. It is an incredible opportunity for the winning architect to gain professional acknowledgment at a potentially growing market, such as fashion house buildings in Tokyo.

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