The London Borough of Croydon invites designers to meet the challenge of transforming a one kilometer length of the main route that punctures the heart of Croydon from an urban motorway into an environmentally friendly destination in its own right. Practices operating in fields of urban design, landscape architecture, architecture, planning and transportation are especially welcome.

Aim of the competition:
To appoint a designer to develop a complete regeneration solution for the area of Wellesley Road and Park Lane with adjacent plots

Organization:
Two stage urban design contest

Time scale:
-  Announcement: 17.10.2008
-  Submission of Expression of Interest with prequalification questionnaire: 01.12.2008
-  Project submissions: 18.03.2009
-  Results: 02.04.2009
-  Appointment: May 2009

JURY:
Chairman:
Councillor Tim Pollard   Deputy Leader (Performance Management) & Cabinet Member for Regeneration, London Borough of Croydon
Councillor Jason Perry   Cabinet Member for Planning, London Borough of Croydon
Will Alsop   SMC Alsop
Joanna Averley   Deputy Chief Executive And Director Of Enabling, Commission for Architecture and the Built Environment
Peter Bishop   Director of Design for London
Peter Brown   Chief Operating Officer, Surface Transport, Transport for London
Ricky Burdett   Professor in Architecture and Urbanism, London School of Economics
Jon Rouse   Chief Executive, London Borough of Croydon

The project:
The estimated value of investment needed to transform Wellesley Road and Park Lane is in the region of £40 - £50 million and could take approximately six years to deliver. The proposals will form part of a wider regeneration agenda in the town centre, complementing the technical master plan for Croydon Metropolitan Centre. A delivery strategy will be developed as an integral feature of the project.
For more details visit the dedicated competition website at www.croydonthirdcity.co.uk