PERU LONDON PAVILION

PERU LONDON PAVILION
Peruvian Stand on World Travel Market, London

OBJECTIVES:

1. Propose a new, contemporary, attractive, functional and easy-to-remember image, ensuring that the Peru Pavilion will reflect Peru’s attractions and encourage the general public to learn more about this country’s many and varied tourist destinations.
2. Increase visitor numbers in a decentralized and sustained manner, promoting the diversification of the country’s tourist attractions.
3. The objective of the competition is the design of the Peru Pavilion (for the World Travel Market – WTM). The proposals presented will be referential and able to accommodate adjustments before the WTM commences. These adjustments will be made jointly with PROMPERU and will be the result of an evaluation of the specific requirements of each travel market.
   It should be understood that the design proposals chosen as winners will be used by PROMPERU not only in the WTM, but also in all the presentations mounted by Peru in tourism fairs in Europe, Latin America and Asia, beginning in November 2012 and continuing throughout 2013.
4. The design of the pavilion should be based on a flexible and graphic architectural system, capable of being adapted to different needs.

THE PROJECT:
PARAMETERS OF THE PROPOSAL:

The area to be occupied by the pavilion measures 400 square meters, in the form of a rectangle located in the middle of the Fair, composed of 42 meters by 9.5 meters with four open sides that will accommodate a series of stands and communal areas for information, a gastronomic bar, an area for events, a meeting point, and rooms for gatherings and interviews, in accordance with the specifications given below. These stands must meet the minimum requirements and technical specifications detailed in this document, and it is essential that the following aspects be precisely defined: materials to be used, textures, qualities, functionality, furnishings, spatiality, color scheme, lighting design, distribution and utilization of institutional graphics.

PRIZES:
The prizes awarded will be:

1st PRIZE: US$ 20,000 (TWENTY THOUSAND DOLLARS) for the development of the project, 2 plane tickets to London (from Peru or anywhere else in the world), as well as accommodation, meals and transfers during the 4 days of the WTM.

2nd PRIZE: Luxury travel package for 2 persons x 4 days in Peru (destination of choice).

3rd PRIZE: Luxury travel package for 1 person x 4 days in Peru (destination of choice).

and 9 honorable mentions.

SCHEDULE

• START OF COMPETITION    March 20th, 2012
• ANSWERING OF QUERIES Answers will be updated at the F.A.Q for the entirety of the Competition
• SPECIAL REGISTRATION    From March 20th until April 16th 2012
• EARLY REGISTRATION From April 17th until May 14th, 2012
• LATE REGISTRATION    From May 15th to June 18th, 2012
• REGISTRATION DEADLINE    June 18th, 2012
• SUBMISSION DEADLINE    until June 25th, 2012
• JURY EVALUATION    From June 26th until July 16th 2012
• ANNOUNCEMENT OF THE WINNING PROPOSAL    July 17th 2012

EVALUATION
For ARQUITECTUM:
Karin Chaman Arch. : www.karimchaman.com
Jordi Puig Arch.: www.jordipuig.com.pe
Enrique Bonilla Arch. : Dean, University of Lima´s School of Architecture

For PROMPERU:
Maria del Carmen de Reparaz: Director of Tourism Promotion PROMPERU
Andrea Martinez: Subdirector of Receptive Tourism PROMPERU

Further Information www.arquitectum.com