Project Never is a free awards competition created by graphic designers for graphic designers. Thousands of effective designs die each day – often for good reason. At the same time, successful designers and agencies generate many worthy ideas for each project or campaign, only one of which gets chosen for wider audiences. Project Never honors the most creative design concept that never reached production.

WHO
Anyone may submit, as long as the design concepts were developed between January 1, 2009 and March 8, 2010. Submissions must be projects, designs, or concepts that were proposed, but not mass-produced for an executed campaign.

WHY
As designers, we’re tired of paying a hefty entry fee for our designs to be rejected. Our only entry fee: the willingness to be slapped in the face again. We believe great concepts shouldn’t go unnoticed and our lack of an entry fee hopes to attract the best and bravest ideas.

Still unsure? Have no fear – we’re not here to steal your designs or take your concepts. We have plenty tucked away in our sketch books that have been rejected just like yours.

WHERE
Entries may be submitted from any country, but must be presented in English.

WHEN
All submissions must be sent to Project Never by March 8, 2010. Winners will be announced April 15, 2010.

HOW
Please describe what your concept was intended to do, had it reached its target audience(s). By the way – the point is not to blame anyone – clients, superiors, and professors usually have valid reasons for choosing how they choose, and they are often limited to choosing one among many concepts. Sometimes, though, for whatever reason, we feel the sting of a great concept left behind. Consider this its second chance.

www.projectnever.com