The value of a design idea is only apparent when it manifest itself as a product, as an idea that is given a form and the multitude of issues resolved and considered towards its realisation.

Every year, the red dot award: design concept invites designers and companies from all over the world to present their best ideas as design concepts, with the aim of discovering and presenting tomorrow’s trendsetter.

An independent panel of jury that are design experts meet to review the submissions through a series of debate and award exceptional design concepts with the internationally coveted “red dot”.

The result is the presentation of outstanding works and talents that demand the attention of media and industry, propelling a truly great idea a leap nearer to the ultimate goal of realisation.

We invite you to take up this challenge and submit your design concepts to the competition.

Wish you success!

Professor Dr. Peter Zec
Initiator of the red dot design award

http://www.red-dot.sg/concept/Concept_2007/main.htm