The Western Red Cedar Lumber Association (WRCLA) is calling for entries in the 2010 Western Red Cedar Architectural Design Awards program. The awards recognize innovative design using one of the world’s most unique building materials, Western Red Cedar.  All entries must be submitted by July 30, 2010. Submissions must be made online at http://www.construction.com/community/WRCLA.  Winners will be chosen by a panel of notable architects, and the results announced at the Greenbuild Expo in Chicago, November 16 – 10, 2010. 

How to enter: 
•  All entries must be submitted online.
•  Minimum of 5 high resolution photos of the project, including one front elevation, detail and interior photo.
•  Submissions must also include site layout and floor plans.
•  If entry is a remodel or renovation project, entrant must provide at least 2 additional “before” images.
•  Entrant must provide a 250 word project description with particular comments on why Western Red Cedar was selected.
•  A CD of the high-res images of the submitted entries is to be provided to the WRCLA upon request (WRCLA receives unlimited usage rights, but not ownership, of the high-res images).
•  The WRCLA and their members receive the right to profile the submitted projects in marketing campaigns including online, print, displays, etc. promoting Western Red Cedar.
•  WRCLA respect the privacy of property owners. Property owner name(s), contact information and property addresses are not to be included in award entries unless such information is also that of the architect, builder or photographer to be credited for the job. 

Winners from last year’s award included the Experimental Media and Performing Arts Center by Grimshaw Architects and the Queens Botanical Garden by BKSK Architects LLP. For a complete list of 2009 winners, visit http://www.construction.com/cedarawards.

About Western Red Cedar Lumber Association:
Western Red Cedar Lumber Association (WRCLA) is a Vancouver, B.C. based non-profit association known as “the voice of the cedar industry.”  Founded in 1954, the association operates architect advisory and technical service programs throughout the U.S. and Canada.  It seeks to inspire, inform and instruct architects and consumers about Western Red Cedar, its uses and benefits. 

Western Red Cedar is one of nature’s truly remarkable building materials.  Not only does it have distinctive beauty, natural durability and centuries of proven performance, Western Red Cedar is the ultimate green product. It produces fewer greenhouse gases, generates less water and air pollution, requires less energy to produce than alternatives and comes from a renewable and sustainable resource. Equally important, Western Red Cedar is carbon neutral. For more information please visit, http://www.wrcla.org.

This is the first of several competitions run to identify a range of possible design solutions, against a broad conceptual brief, with no commitment to build. They will be for significant design sites around the world. The aim of the Tiananmen Square Landscape Compeition is to generate debate and ideas for re-designing part of the most important urban space in the history of Chinese Civilization. We hope this will also set a new course for Eastern Landscape Architecture, helping in the development of an ecologically and culturally distinctive design tradition. This is a Web 2.0 landscape design competition running from March 2009 to June 2010.

Competition Entries should be published to Flickr as soon as they are ready. It is an ideas competetion so if two people submit similar ideas, priority will be given to the design idea which was published and added to the Tiananman Square Landscape Flickr Group first.

http://www.gardenvisit.com/history_theory/chinese_landscape_architecture_competition

Access is key to unlocking cities’ potential

Cities have the potential to cater to the full range of human needs and wants. The extent to which they do so depends on “access” – on whether their inhabitants are able to take advantage of all that cities have to offer.

The Schindler Award has the goal of improving access and overall mobility for all city dwellers, irrespective of their age, status or physical capabilities. To that end, it challenges young architects to think beyond form, light and materials and to focus on the needs of the people who will eventually inhabit the structures and spaces that they design.

This means taking account of the diversity of cities, and recognizing the right of everyone – children, young people, parents, workers, the elderly and people with special needs – to be able to move freely and to share and enjoy public spaces.

Visions for an enhanced and accessible “Olympic Park Berlin”

The task is aimed at transforming this somewhat neglected area of the Olympic grounds into a pleasing, functional and fully accessible sport and leisure compound. To achieve this goal, the following tasks must be fulfilled:

On the urban scale:
- Create a master plan to reorganize existing and new functions inside a perimeter of approximately 750 by 850 meters;
- Devise a new access route from the urban transit station and the carpark to the sport facilities and the ‘Waldbühne’.

On the project scale:
- Design a new sports and congress hotel for 150 guests;
- Upgrade the ‘Waldbühne’ to modern standards of ‘Access for All’

The jury felt it is especially fitting that the principles of ‘Access for All’ should be applied to a place used by the Nazis to symbolize their imagined superiority and policies of exclusion.

http://www.schindleraward.com

The Northern Design Competition rewards talented students in Northern England, Northern Ireland, Scotland and Wales for their work in the creative arts. There are five short-listed finalists in each of the categories (including architecture) who will be invited to attend a special awards dinner to receive their prize. The prize pot totals over £10,000.
The Northern Design Competition provides entrants with a real opportunity to showcase their work in a competitive environment. Because the competition is at the heart of a new network in the North, it is judged by professionals and the winning work is exhibited to potential employers. It provides greater access to communication between the existing and future leaders of creative arts outside of London and opens up new and vital collaborative opportunities between business, education and the wider community.
For more information please visit http://www.northerndesigncompetition.co.uk.

Design Exchange has partnered with Roxul to challenge Canadian Architecture and Interior Design students to recreate a living space within a home.

Design Brief

The challenge is to create a living space, using the provided plan of a typical unfinished basement. The space may be designed to contain any combination of a small washroom, laundry facilities, a home theatre system, a small home office area, and a convertible area to accommodate overnight guests.

Projects should utilize the Roxul products ComfortBatt and/or Safe’n’Sound, maximizing comfort and safety for the end user. Submitted projects should detail where, why, and how the Roxul products have been incorporated.

The submission should contain an overall sense of the renovation of the space, through floor plans, elevations, and details. A written description (of no more that 500 words) must accompany the submission, detailing how the project meets the design criteria and the development process.

We are looking for innovative design ideas surrounding renovation projects that can inspire consumers. Keeping in mind the Roxul slogan: ‘All projects start with ROXUL’, simply add innovation and creativity to come up with a winning design.

Competition Brief (PDF)

Design Exchange

The 2009/2010 Leading Edge Student Design Competition seeks to support and enhance the study of sustainable and energy-efficient building practices in architectural education. With our 15th competition, we invite students and instructors of architecture and design to use the competition as a framework to explore the use of new materials and strategies for building, and the integration of aesthetics and technology for high-performance, cutting-edge architecture that approaches the goal of zero-net energy use.

A zero-net energy building generates enough on-site renewable energy to equal or exceed the amount of energy needed to operate the building. This is also known as net-zero site energy. Since a significant proportion of the nation’s use of fossil fuels comes from heating and cooling buildings, creating zero-net buildings is an important way to reduce greenhouse gas emissions and fight global warming.

This year, the competition focuses on the coastal city of Long Beach, California. Students entering Challenge 1 will design a zero-net energy Workforce Training Center; students entering Challenge 2 will design a zero-net energy Student Residence. The projects will be located on adjacent sites on Long Beach Boulevard.

Competition Objectives

The competition objectives are to encourage and reward excellence in architectural planning and design that integrates environmentally responsive design strategies.

Competition participants will have the opportunity to:

• Explore energy efficiency as a basic standard of building design, and the foundation of zero-net design.
• Incorporate principles of sustainability in the choice of building materials, water use and building design.
• Investigate new building materials and methodologies that contribute to sustainable or energy-efficient design.
• Understand the impact of solar orientation, wind orientation, building massing, construction methods, and material choices on building function and energy use.
• Develop an awareness of appropriate technology for particular building types, regional climates, and site location.
• Explore state-of-the-art computer modeling tools for predicting and evaluating the impact of design decisions on building performance and energy conservation.
• Begin to understand the requirements and implications of sustainable energy generation on urban building sites.

http://www.leadingedgecompetition.org

Among the questions we seek to answer through this competitive event are: “How can we use design to bring to connect a community to positives of its past while bringing the all the benefits of today’s technologies?” Also, “What are ways we can utilize form and function to instill worth, pride, and hope to regions of disenfranchisement and disillusionment?

Specifically, challenge one is to spur greater urban renewal of this locale through the proposal of a design for a Chicago Union Stockyards Museum & Education Center incorporating the landmark gate and expanding the park. The second design challenge is provide sustainable residential spaces which encourage assimilation and foster dignity, community and opportunities for immediate vocational participation to immigrant communities currently dwelling in less than desirable conditions in many Western European countries and in the U.S.

Finalists will be chosen from among the entrants which will then be made available to the public for voting to determine the most practical and pleasing interpretation of the given design project.

http://www.chicagoarchitecturetoday.com/convention.htm

´Unemployed Architect´ competition

Brief - Unemployed Architect?? surviving with a temporary job in MacDonalds or Starbucks or simply scratching yourself at home?? Never before have so many unemployed architects been infiltrating other industries to finance a living. Never before has there been the opportunity for so many architectural eyes to evaluate the efficiency of the design of the industry.

If you find that you are flippin´ burgers then stop to re-assess the design…why not place cows in the car park or chickens on the roof of a KFC??

Perhaps the next time on your trip to the benefits office you have a look at the city transport system where you live and improve its efficiency or even re-evaluate where your toilet faeces end up after you drop a bomb at home

The competition is to re-design or create a new design of a system which can be integrated within a building or city. There are no limits on ideas, however, the process must be thought through from start to finish with an element of practicality

Competition website - http://www.architecturerevolution.com
Entry - free
Prize - 100€ plus mentions
Submission Deadline - february 28th, 2010
Submission Criteria - A2 or 2 x A3 electronic submission via email (JavaScript must be enabled to view this email address)

Join the revolution, join the movement, fight for what you believe

What do you get when you combine forward-thinking designers & architects with the leading manufacturers of tile? Why don’t you show us? The Italian Trade Commission and Confindustria Ceramica, the Association of Italian Ceramics, are proud to announce the 2010 Ceramic Tiles of Italy Design Competition Call for Entries. The competition, now in its 17th year, recognizes the exceptional work of North American architects and designers who feature Italian ceramic tiles in their institutional, residential or commercial/hospitality spaces.

Prizes-
Winners in each category will receive a cash prize of $5,000 and a five-day trip to Bologna, Italy to attend CERSAIE 2010 – the world’s largest exhibition for ceramic tile and bathroom furnishings – joining a delegation of top consumer and design journalists. Ceramic Tiles of Italy will award an additional $1,000 to be shared by the winning contractor/distributor team.

Rules-
The competition is open to all North American architects and interior designers. Domestic and international new construction and renovation projects completed between January 2005 and January 2010 are eligible for entry

Categories-
• Institutional
• Residential
• Commercial/Hospitality

Criteria-
A panel of design experts will judge the projects based on their creativity, functionality and aesthetic appeal. The official criterion for the jury includes: overall design of the project, innovative use of tile, tile design, quality of installation, degree that tile enhances the setting and the project’s sustainable attributes.

Deadline-
Submissions must be completed no later than February 19, 2010.
Winners will be announced at the Ceramic Tiles of Italy Press Conference during Coverings, which will be held in Orlando, FL from April 27-30, 2010. In addition, an exhibit of the winning projects will be on display in the Italian pavilion during this internationally acclaimed tile and stone trade show.

Contact-
For more information visit http://www.tilecompetition.com

An open design competition is being sponsored by the Atlantic City Boardwalk Holocaust Memorial organization (ACBHM, Inc.), a private non-profit foundation chartered for the purpose of erecting the Memorial, in co-operation with the City of Atlantic City, which has dedicated a superb site for this purpose. Our competition will be advertised nationally and internationally, and juried by a world class panel of experts in the field of architecture and design. Responses are welcomed from throughout the world.                 

THE DESIGN COMPETITION PROGRAM: The competition is an open, two-stage design competition. At the first stage, digital submission of the design concept will be online only. These will be judged anonymously by members of our distinguished Jurors, who may choose six to ten finalists. Each finalist will be awarded an honorarium of $2,500 to develop a three-dimensional model and a fully realized scheme for the site. All final presentations will be publicly exhibited and judged at a convocation of the Jurors, and the winner will be declared at a public ceremony. The Atlantic City Boardwalk Holocaust Memorial organization will enter into good faith negotiations with the winning competitor for a contract to provide the services necessary to realize the Memorial. Concurrently the design will be reviewed by the planning board and fine arts board of the city of Atlantic City. In the event the winning design is eventually built, the winner will be awarded a commission to realize the winning design.

THE DESIGN CHALLENGE: This competition seeks to stimulate fresh thinking about public memorials, and invites ideas from diverse fields. The requirements for the Memorial and how it occupies the site are as unconstrained as possible. Participants are encouraged to contemplate the meaning of the Holocaust and genocide in our lives today, and to invent a fitting design for this time and this place. We look to our competitors to propose the appropriate metaphors and forms for such a Memorial.

A FINAL THOUGHT:The Holocaust is surely among the darkest moments in modern history and all recorded civilization. Its infamous accounts mandate that mankind never again tolerate the unjust brutalizatiion and destruction of any group or individual. Yet, in spite of the Holocaust, history continues to repeat itself. This Memorial will be dedicated to all future generations to stand in unity against such wholesale victimization and genocide. Our goal is to create a Memorial that shall raise awareness in the minds of visitors to man’s unconsciousable inhumanity to man. The Atlantic City Boardwalk Holocaust Memorial shall stand as witness and barrier against the future repetition of any such reprehensible acts.

http://www.acbhm.org

With the ongoing shrinkage of available and suitable space to meet the residential needs of burgeoning urban populations, designers and developers are looking at the use of vertical communities to achieve housing goals. The 2010 International Skyscraper Challenge affords today’s future designers an opportunity to assume the profile of professionals as they incorporate a team of skilled partners to design, construct and market a tall building for a site within the dense urban population of Mexico City – the 3rd largest metropolitan region in the world. If this is the sort of challenge which intrigues and motivates you, you are just that’s the kind of visionary we’re seeking to compete in the 2010 Mock Architecture Firm Competition! If you believe you have what it takes to put together a team of success-minded drafters, graphic artists, engineers, and communicators to incorporate your own simulated architecture firm then make plans now to be in Chicago, April 15-17 for the 2010 Mock Firms Finals.

http://www.mockfirms.org

Designed by Victorian architects Joseph & Smithem and one of Europe’s first social housing developments, Affinity Sutton’s Bethnal Green estate in East London celebrates its 100th birthday this year. Originally home to some 400 people, Bethnal Green offered an escape from London’s East End slums and a decent home.

Today we are challenging Part 2 students to Make Bethnal Green by asking them — What would you build on the same site today and how would that design make a positive contribution to the environment?

Brief

The Make Bethnal Green Competition will follow a student open ideas format - there is no commitment to necessarily implement any of the design ideas submitted. The anonymous, first phase invites RIBA Part 2 students to consider what they would build on the Bethnal Green site today, taking into account the 21st Century sustainability agenda, modern building techniques and architectural approaches, together with the financial constraints of the affordable housing sector.

A Judging Panel will identify 10 finalists which they feel have responded best to the challenges set out in this Competition Brief. Anonymity will then be lifted with generic and scheme specific feedback provided to each finalist. During the Easter 2010 recess, each finalist will be invited to refine their ideas during a week long placement with one of Affinity Sutton’s framework architect partners.

Each finalist will be randomly assigned to one of the 10 participating architect partners, unless there is a clear geographic advantage of assigning a particular finalist to a specific practice. The placement may also include spending some time with one of Affinity Sutton’s employers agent partners.

Each host practice will be asked to provide feedback on the finalist’s performance during the week-long placement, which will be made available to the Judging Panel to help inform their decision. The Prize Winner will be selected following presentation of design proposals to the Judging Panel at final interview in late April 2010.

At the conclusion of the competition, Affinity Sutton and RIBA will showcase the ideas submitted to Make Bethnal Green via an on-line gallery. Best practice examples may also be incorporated within future editions of Affinity Sutton’s Design Guide. Once anonymity has been lifted, authorship of design ideas will be duly credited and recognised in all such material, publicity etc.

http://www.makebethnalgreen.com

The International VELUX Award 2010 for Students of Architecture wants to encourage and challenge students of architecture to explore the theme of daylight in its widest sense - and to create a deeper understanding of this specific and ever-relevant source of energy and light.

The award seeks to challenge the future of daylight in the built environment with an open-minded and experimental approach. The Award seeks to widen the boundaries of daylight in architecture, including aesthetics, functionality, sustainability, and the interaction between buildings and environment.

“Light of Tomorrow” is the overall theme of the award that celebrates and promotes excellence in completed study works from students all over the world.

http://iva.velux.com

The Fundación Arquitectura Contemporánea - a nonprofit initiative launched in 2002 by a group of professionals with a keen interest in the development of contemporary architecture -, announces the “International Competition for Ideas for the head offices of the Fundación Arquitectura Contemporanea and the San Pablo Block in Cordoba”.

The competition is presented as an opportunity for the Fundación to acquire their own space capable of receive the activities it promotes, and propose solutions to articulate the now unresolved articulations of urban space of such a central part of the city.  The Competition must answer, from present, a series of objectives coming from the open naturaly of the Fundación and from the willingness to debating with an important heritage environment for the future of the city.  Respond to the known existence of the arqueological rests will be an obligation, and to generate a new acces to the space of opportunity that represent the Huerta de San Pablo, opening a critical reflection on urban greater interaction between cultural institutions present.

http://www.arquitecturacontemporanea.org/concursoeng/

With the Blue Award, the Faculty of Architecture at the Technical University of Vienna, Department of Spatial and Sustainable Design is holding for the first time an international student competition on sustainable architecture.  The launch date is set for November 10, 2009 and is open to architecture students worldwide!

With the debut of the international Blue Award, the Department of Spatial and Sustainable Design, from the Institute of Architecture and Design, is announcing an award for the best student works in the topic of sustainable architecture and building culture.  The opening presentation of the Blue Award will take place on November 10, 2009 at the TU Vienna.  From that point on, works from Bachelor, Master or Diploma studies can be submitted.  The competition is open worldwide to students of architecture, regional planning and urbanism.  Prizes totaling 15,000 euros will be awarded.

The competition was initiated by the architect Univ. Prof. Mag.arch. Françoise-Hélène Jourda, director of the Department of Spatial and Sustainable Design, and functions under the patronage of the International Union of Architects (UIA).

The award’s main purpose is to encourage the topic of sustainability in architecture, regional planning and urbanism.  Concurrently, it shall recognize and award students and teachers dedicated in pursuing the topic in their studies.  The Blue Award aims at helping standardize the exchange between various architecture schools and faculties.

The Blue Award will be handed out in 3 categories

The Blue Award will be distributed among the three categories „Urban Transformation and Development“, „ Building with Ecological Systems“ and „ Building in Existing Structures“.

The emphasis of the category “Urban Transformation and Development“ includes topics from urban redevelopment, renewal, and restructuring of existing city fabric to development of new housing structures and typologies.  Concepts dealing with self-sufficient housing developments, environment friendly forms of mobility, and new interpretations of open/public spaces in urban areas are equally important to this category.

In the category “Building with Ecological Systems”, submitted projects are to reveal the basic principles of sustainable planning and construction, including its social, economical and ecological factors, in the form of an architectonic design.

The topics of the category “Building in Existing Structures” are methods of renovation, adaptation and conversion.  Beyond these usual themes, projects will be awarded which succeed in increasing significantly the average longevity and usage capacity of existing structures, as well as projects which reduce the volumetric demand of new construction.

JURY and EXHIBITION

An international jury, presided by Prof. Thomas Herzog, university professor and architect in Munich, and also expert on sustainable building, will choose the prize winners in each of the three categories previously mentioned.  The awards ceremony will take place in April 2010 at the TU Vienna.
The winning entries will be presented to the public in an exhibition and published catalog.
The prize shall be awarded in the future on a regular basis.

FACTS & FIGURES on the BLUE AWARD

Competition Presentation:    Tu, Nov. 10. 2009, 10 am
Admission:      design projects in architecture, urbanism and regional
      planning, and of the semester SS08, WS08/09, SS09, or
      WS09/10
Submission Deadline:  until Mo, Feb 1, 2010, noon

Jury:  3 architects/professors, 1 urban planner, 1 expert in the field
  of sustainability, 1 architecture journalist.
Presiding Juror:    Prof. Dr. Dr.h.c. Dipl.-Ing. Architekt BDA Thomas Herzog

Awards Ceremony:  Thu, Apr. 22, 2010, 6 pm
Exhibition:    Fr, Apr. 23 - Fr, Apr. 30, 2010
  Prize-winning projects will be published

Sponsors:  Institute of Architecture and Design,
  Dept. of Spatial and Sustainable Design,
  Karlsplatz 13, 1040 Vienna
  In cooperation with:
  International Union of Architects – UIA
  Society of Architecture and Spatial Design

Documentation & Info:    http://www.blueaward.at (available soon!)
Contact & Inquiries:    Ass.Prof. Dipl.-Ing. Dr.techn. Anton Kottbauer
  Institute of Architecture and Design,
  Dept. of Spatial and Sustainable Design, TU Vienna
  (JavaScript must be enabled to view this email address)
  Tel.: +43/1/588 01 – 25601

Project Author:    Univ.Prof. Mag.arch. Françoise-Hélène Jourda,
  Institute of Architecture and Design
  Dept. of Spatial and Sustainable Design, TU Vienna

News/Press Releases   http://www.blueaward.at

The iF material award is a competition for innovative materials, products and processes. The competition, presented for the fifth time in 2010, is open to manufacturers, designers, developers, design engineers and architects. As in previous years, a renowned jury of international experts will decide over the entries that can be entered in the categories materials, product and processes, to award the best with the highly desired iF label.

The iF material award provides an excellent platform for important new developments from the world of materials through the public jury at the CeBIT exhibition “design driving innovation”, the exhibition of all awarded entries at the exhibition “material TRENDS” presented at the Hannover Industrial Fair, the well visited online exhibition on the iF Website, the printed documentation of the award as well as the accompanying communication work by iF and the advertising materials provided to the winners.

The iF material award 2010 will furthermore lay a special focus on ecology and sustainability through a newly created evaluation criteria, to emphasize the importance of this topic.

Registration deadline - Early bird: November 13, 2009
Registration deadline - Regular: January 15, 2010
Registration deadline - Last Chance: January 30, 2010
Submission deadline: yet to be announced

International Forum Design

Public services, shops and jobs are found in the centres of small towns of less than 20,000 habitants and large villages for reasons connected with the history of urban development and town planning.
Small towns and village communities, where there is a strong potential for the quality-of-life with nature and national heritage, are areas where town planning and rurality can combine, respecting ecological constraints. Sustainable development in these territories will provide an alternative to the urban concentrations in large built-up areas’
Please note : Territories and project sites located in large built-up areas can be introduced in a proposal…

The purpose of these developments is to improve the quality and the attractiveness of the living environment in interurban areas. For example “a town centre” connected by “eco-friendly transport” to a ‘public square’ and to a ‘park’ … served by an intercommunal transport network provides an answer to these concerns. Based on these existing situations, any improvements made to the quality of life will highlight:

• That conditions of access to the urban centres are specific to each territory (i,e, coastline, mountain, plain, large built-up areas) and take into account the location of centres for employment, services and public amenities
• The use of new means of transport aiming to reduce or replace the use of the individual car
• Easy and safe use of the urban centre and its environment by ‘everyone’.

Quality of life will be evaluated using the three criteria in the ‘Referential for the quality of life’ with priority given to the respecting references below :

• architectural quality: improvements to facilitate access to public buildings and areas
• quality of community life : possibility of easier access to the urban centre for everyone
• respect of the environment : savings in parking areas and energy could be made, depending on the means of transport used.

The 2009-2010 discussion topic for the “Robert Auzelle seminar” is common to the national prize for elected representatives and professionals and the international competition for academics from all disciplines. The French ’eco-friendly transport’ vocabulary sheet for urban art along with other vocabulary sheets is a referential teaching aid.

Competition Brief in English (PDF)

The Metropolis Next Generation® Design Competition was created in 2003 to promote activism, social involvement, and entrepreneurship in young designers. Metropolis saw the need for a new type of competition, one that went beyond the usual beauty pageants for finished projects, a competition that would generate and reward ideas.

Metropolis celebrates the next generation by rewarding imaginative young designers at large companies and recognizing the hard work of those striving with their own young firms or on their own as well as students—while some designers have a proposal ready and waiting, others are at the beginning of the process with an undefined desire to create and can use a kick start.

The Next Generation® winners and runners-up are a testament to the success of this mission. Each project recognized has embodied the core values of good design—incorporating systems thinking, sustainability, accessibility, materials exploration, historic relevance, and technology—while forwarding our thinking on what designers can accomplish. The breadth of proposals has been stunning: building projects, urban planning and community building schemes, responsive interior environments, population pressure issues, new materials, ergonomics, product design, social and housing solutions, environmental management, water purity, and waste disposal in crisis situations and so on. The prize of $10,000 in seed money for developing the projects, plus the publicity they receive, have helped winners’ and runners-ups’ projects leap from the drawing board to implementation and production.

http://www.metropolismag.com/nextgen/

Art Directors Club launches inaugural student brief with Nissan. Students currently enrolled in undergraduate or graduate level programs in advertising, graphic design, photography, illustration and new media are eligible to enter ADC’s co-presented brief based competition.

Nissan cube® is unlike any other car on the American road. Its funky exterior is punctuated by an asymmetrical rear window and a low, wide stance. Its comfy interior is a place to have fun with friends. It offers multiple options for self expression with features like a removable shag dashboard carpet, multi-color interior mood lighting, and configurable storage. Cube is part car, part social destination.

ADC is inviting students to address these questions:
- How would you introduce cube?
- What creative would you run?
- Where would you run the creative for maximum reach and efficiency?

Develop a campaign, or concepts, that makes Nissan cube a part of our target’s life. The campaign shouldn’t feel like marketing, it should feel like a natural extension of where our target goes and what they do. To this end, use channels and communication vehicles you feel are most appropriate to our target’s lifestyle and what the model represents.

Local dealership location info available upon request. US-based only. International students must respond to US market conditions.

Download PDF of full brief.

Complete info here

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