ArchMedium - Rethinking Mallorca's Seaside

Tourism is without a doubt one of the largest economical activities in the world. The growth in the sector has not stopped even during the global crisis that started on the second half of 2008. Seafronts have always been the most desired and sought after real estate in the world. For many years, real estate developers saw great business opportunities in this sector and started developing seafronts to make bigger profits, sometimes forgetting, or even ignoring, the consequences that their action might have on the environment, society, the landscape, and history…

We propose a redesign of the seafront of Cala Millor on the coast of Mallorca, Spain. Architecture can be the base point for developing and improving these environments. These improved sustainable environments can create harmony between the tourists who want to visit them and the conservation and identity of the landscape.

The call is public and is open to all of the undergraduate architectural students as well as related careers: Engineering, Urbanism, Design, etc. that can prove by the means of an official document (registration receipt, student id., etc.) their condition as a student at the moment the inscription process is opened, as well as postgraduate students who have a degree that is no more than 3 years old (this way we consider it to be a continuing student). Participation can be individual or in groups, with a maximum of 6 contestants per group. Groups of different nationalities as well as different universities are permitted.

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