Behind the Logo - Redesign BP's logo

How would you rebrand BP?

A few years ago, BP rebranded themselves as 'beyond petroleum'. And yet BP wants to invest billions of pounds into the Canadian tar sands - the dirtiest oil there is. They are threatening the Canadian wilderness, indigenous people, and the climate at precisely the time we should be cutting carbon emissions.

That's why we want you to rebrand them. Your brief is to create a logo for BP which shows that the company is not 'beyond petroleum' - they're up to their necks in tar sands.

The winning logo will be used by us in innovative and exciting ways as part of our international campaign against the oil company.

We're after the best ideas and concept, not necessarily the slickest logo. So if you're not a professional designer don't worry. If you're the overall winner we're offering you a day with a top graphic designer to transform your idea into a final product.

We will also pick a logo from each week's entries to win a coveted Greenpeace goodie bag, so enter early.

How do I enter?

Fill in the form at this link then either email or post us your entry. (We'll tell you where to send it when you've filled in the form.)

There are three categories to enter:

- Design professionals and design students
- The Public
- Under 18s

Each category will have a winner, and there will be an overall winner selected by our judges that will be used as the central image of our campaign to stop BP investing in tar sands.

Your entry can be painted, sketched, designed in Photoshop or maybe made as a collage. We don't mind - the more creative the better!

To help us use your ideas in as many different places as possible, please make sure your entry fits with the shape of this logo template [PDF] . (We've included on the template a rough outline of the company's logo to help you - you don't need to use it if you don't want to.)

You can also download some image files with BP's logo in easy-to-edit formats:

Adobe Illustrator version of BP's logo
PDF version of BP's logo
TIF version of BP's logo
EPS version of BP's logo

You've got until 5.30pm on the 28th June to enter, so get your design inspiration flowing!

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