Big Picture Design Challenge

Call for Entries

There have been big changes at McDonald’s recently - from new menu ranges to re-designed restaurants. Calling all design students and recent graduates, here’s your chance to get in on the action and showcase your talent!

The Design Institute of Australia invites Australia’s and New Zealand’s best young designers to submit entries into the inaugural Big Picture Design Challenge.

THE CHALLENGE: Design outstanding images destined for any surface or area at McDonald’s restaurants, which define and promote Australia’s and New Zealand’s diversity.

OPPORTUNITY: See your designs in McDonald’s restaurants.

$4,000 in cash prizes to be won!

Committed to supporting and actively promoting design and designers since 1947, the Design Institute of Australia (DIA) is the voice for design in Australia. The DIA is a membership body representing professional designers and design businesses from across   Australia.

For over 35 years, McDonald’s has been a part of the fabric of Australian society with over two thirds of stores owned and operated by small business people.  In recent years, McDonald’s Australia and New Zealand has taken a contemporary approach to refurbishing its restaurants with the help of the region’s best designers.  Architecture and interior design featuring photography and illustrative graphics have become an integral part of communicating McDonald’s brand and providing unique and interesting environments for their customers.

Through a partnership between the DIA and McDonald’s, the Big Picture Design Challenge will provide a unique opportunity and platform for young designers.

Entries close 12 October 2009

More information: www.design.org.au/bigpicture