THE CHALLENGE
Television series has enjoyed critical and public acclaim since its launch, transforming the show into one of the most-watched television programs in the United States and around the world. It has received several awards and nominations, including a Peabody Award, two Golden Globes Awards and three Primetime Emmy Awards. It was the most-watched television series in the world in 2008, with an average of 82 million viewers in 66 countries. In the United States, the sixth season began with a two-hour episode on September 21 2009, and ended at the beginning of June 2010. The seventh season ended recently.
The challenge, therefore, is to create a Home-Office for House so that when the next series ends he will be able to move to Manhattan and enjoy a private practice set within an architectural design in keeping with his intelligence, good taste and sense of humor.
The project must be a new “pavilion”, located within the Fuller Building at the corner of Madison Avenue and Fifth Avenue in Manhattan.

OBJECTIVES OF THE COMPETITION
The objectives of the “HOUSE’S LOFT” competition are as follows:
• To offer a global Architectural Ideas Competition that will lead to the selection of the 12 most original, creative and contemporary proposals for a new type of home-office for House.
• To express the spirit of a global urban culture through an analysis of the most representative aspects of the contemporary city selected.
• To attract the interest of specialist critics throughout the world regarding the new architectural proposals and ideas of those who will form the new generation of architects.

THE PROJECT
House’s home-consultancy is located in downtown Manhattan. Given that this is an emblematic and historic neighborhood, a way must be found to meet the innovative purpose at the root of the competition, while at the same time respecting the scale of the context, or causing it to stand out against the surrounding architectural volumes, as the architect Tadao Ando achieved with the project in the same city which we show below.

INFO: www.arquitectum.com