The idea

Green Design Festival is an original, public, free cultural event under the aegis of the City of Athens. It aims at fostering a wider understanding about environmental and ecological issues amongst the citizens of Athens and beyond.

Using new technologies, powerful imagery and design, this festival will transform Athens into a lively, interactive space which will present proposals and ideas about how everyday life could be greener and more friendly to the environment.

Participants include over 70 architects, industrial designers, graphic designers, fashion and street artists, who have worked on the theme of the festival on projects who embrace the non-connoisseur.

Programme

The programme of the festival revolves around the ‘ecomuseum of green design’, a green contemporary open playground at Syntagma Square. The ecomuseum showcases the vast majority of projects in a light, alternative construction which will host exhibitions of photography, eco-conscious fashion, industrial design, video art and mixed media, a green library and a small open-air amphitheatre made of wooden re-used palettes for concerts and educational activities. Entrance is free.

In selected central points of Athens, two big events will be presented. With the participation of the most vibrant street artists of Athens, the center of the city will be turned into a colourful forest of tall graffiti trees. Also, distinguished graphic artists will create various interactive imaginary maps of the city, which can be freely downloaded to almost any mobile phone inviting the public to take part in a vast interactive green game.

Guerrilla motion design videos will be uploaded on the web, inviting everyone to become a ‘guerrilla gardener’ of the city by creating green where it does not exist.

Brainlab

Green Design Festival is organised and produced by Brainlab, an independent, non-governmental, non-for-profit organisation. Brainlab was founded in 2007 in Athens by a group of architects, curators and communication professionals in order to enable and create cultural activities on social issues and bring out innovation in the fields of applied arts. More about Brainlab, at http://www.brainlab.gr

http://www.greendesignfestival.gr