Guerrilla PR Tactics for Designers

Thursdays, April 8-29, 6.00pm – 8.00pm/4 Sessions/$199.00

How do some designers attract an avalanche of attention and publicity? Often it’s because they have identified “industry influencers” – movers and shakers, journalists, style mavens, bloggers, curators and the like – and communicated directly with them. Validation from the right people in the right orbits can carry your message that much further. This course teaches you the strategic backbone of a successful guerilla marketing plan: how to identify the influencers who can propel your brand recognition to the next level and how to engage them persuasively. “Guerilla tactics” (thinking clever, not spending big) is how you go about it.This course is intended for professional designers offering products and services in the marketplace.

Instructor:

Susan Harkavy, seasoned public relations consultant specializing in contemporary design, home furnishings and lifestyle promotion.

To Register: Contact Frederick John at 718.663.8404, or visit NY Designs in Long Island City, a quick ride on the E, V, G or 7 local train. For more information visit http://www.nydesigns.org.

NY Designs supports and promotes design entrepreneurs from all backgrounds and stages of growth. We believe small businesses are an integral part of New York City’s economic landscape and design one of its most competitive sectors.