IDEO CEO Tim Brown in Conversation with Bruce Nussbaum

Wednesday, September 30, 2009 6:00 p.m. - 8:00 p.m. On September 30, The New School will present Tim Brown, Chief Executive Officer and President of IDEO, a global design consultancy, in conversation with Bruce Nussbaum, BusinessWeek Contributing Editor and Visiting Professor of Innovation and Design at The New School. Nussbaum and Brown will discuss some of the critical issues facing design and innovation today, on the occasion of the publication of Brown's new book, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation. Among the topics to be discussed in this wide-ranging conversation is the evolution of the field of design from a shaper of products to a transformer of social systems, from hospitals to schools. Brown will discuss the growing integration of design with the social sciences, including such cutting edge disciplines as design and ethnography. For example, the practice of “prototyping in the wild, ” where social media platforms such as Facebook, MySpace and Second Life are used as tools to understand emerging digital cultures. He will discuss how IDEO is working with the Acumen Fund and other non-profit organizations to apply design thinking to solutions to poverty. The Tim Brown and Bruce Nussbaum conversation is the first in a series of events that The New School will be presenting in the area of design and ethnography. The New School is a university that encompasses both Parsons The New School for Design and The New School for Social Research, two highly regarded schools for the study of design and the social sciences, respectively. The event will be followed by a book signing. Free; no tickets or reservations required; seating is first-come first-served http://www.newschool.edu/eventDetail.aspx?id=36224