Integrated design is a collaborative design methodology, emphasizing the integration of knowledge and expertise in the development of a complete experience. Melanie Robinson, Principal and Director of KAA Design Group’s Brand Experience Studio, moderates a panel discussion on the importance of this artistic collaboration. The integrated design process requires multidisciplinary collaborations with key stakeholders and design professionals, who are committed to inquiry and advocacy, from conception to completion. Decision-making protocols, complimentary design principles, and a unified vision support opportunity to dream without boundaries, then apply a reality check to determine what’s achievable in today’s terms and provide a road map to the future. Lecture to start promptly at 11:00 am.

Pacific Design Center