B*Sessions are a series of business talks focused on the role of entrepreneurship in Practice.  This session will explore how marketing and effective communication of our designs (our principal skill-set) to potential and existing clients is a critical component to our success and survival.

The panel discussion will focus on:
■The essential role marketing plays in our firms (traditional and social media/in-bound marketing)
■The influence of physical graphics (apart from our specific project design ideas) to enhance a project presentation
■The art of articulating complex ideas with simplicity in creating and presenting a personal, project or company brand

Awareness of the best strategies for identifying and relating our skills to our clients can foster differentiation and a competitive advantage that is important to a firm’s viability, growth and sustainability.  Whether an entrepreneur or the head of an established company, it is important to understand the best mechanisms for branding your business.

Panelists //
Victoria Dower, Marketing Manager // Perkins + Will New York
Andrea DuBois, Brand and Marketing Consultant
Liz Archer, Tishman Construction Corporation

AIA CES LUs: 1

Tuesday, September 21, 2010
6:30-8:30 pm
Herman Miller Showroom
17th Floor
1177 Avenue of the Americas
New York, NY 10036

coordinated by the New York Chapter of the National Organization of Minority Architects
sponsored by Herman Miller