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Playboy Architecture, 1953-1979
Where:  Maastricht, The Netherlands - Avenue Céramique 226 (map it)
When:   Sunday, September 30, 2012 - Monday, February 11, 2013

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Exhibition in collaboration with Princeton University about the way Playboy magazine used architecture and design as important tools to shape a new identity for the American male.

Playboy Architecture, 1953-1979 explores the crucial role of modern architecture— buildings, interiors, furniture, cities and product design—in constructing the Playboy imaginary. The exhibition shows how architecture was mobilized to shape a new sexual and consumer identity for the American male and how architectural taste became critical to success in the art of seduction. Through an extraordinary quantity of architecture and architects featured in Playboy, the magazine played an important role in informing the public, particularly American men, about design and architecture in relation to literature, politics, art, lifestyle and fashion. Looking at the changing nature of Playboy architecture not only provides a way of understanding how Playboy’s project changed from the mid 1950s to the late 1970s; it also reveals how Playboy’s idealized world became a reality that was ingrained into America’s national identity and had a massive global impact.

Playboy Architecture, 1953-1979 has been developed and curated by Professor Beatriz Colomina, Professor at Princeton University’s School of Architecture and Founding Director of the Program in Media and Modernity. In 2006-2007 she curated, with a group of Princeton Ph.D. students, the exhibition “Clip/Stamp/Fold: The Radical Architecture of Little Magazines 196X-197X” that was also presented at NAiM/Bureau Europa in 2010.

Curatorial Team
Beatriz Colomina, Director, Ph.D. Program in Architecture, Princeton University
Britt Eversole, Federica Vannucchi, Margo Handwerker, Ph.D. candidates, Princeton University School of Architecture
with
Pep Aviles, Marc Britz and Daria Ricchi, Ph.D. candidates, Princeton University School of Architecture

Design Team
Exhibition design: EventArchitectuur
Graphic design: Experimental Jetset

Playboy Architecture, 1953-1979 will be officially opened on Saturday 29 September, 17h00 - 19h00, by artistic director Guus Beumer and curator Beatriz Colomina.

On Sunday 30 September at 14h00, Britt Eversole, member of the curatorial team, will give a guided tour for visitors of the exhibition.

Leading Dutch architecture magazine Volume will publish a special issue on Playboy Architecture, 1953-1979. This special is available as a handout for visitors of the exhibition.

NAiM/Bureau Europa is structurally subsidized by the Province of Limburg and the City of Maastricht, and supported by The Netherlands Architecture Fund and the SNS Reaal Fund.

http://www.bureau-europa.nl/en/manifestations/playboy_architecture_1953_1979/

Comments:
Doug C.
USA
Tuesday, October 02, 2012
Playboy introduced me to Ant Farm, the House of the Century, and the Futuro as a child. These may be the reason I design buildings today. These were visionary projects unrelated to the prosaic housing that I generally saw as a kid and the only place I was likely to see them was in a magazine as culturally daring as Playboy.

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