super(market)architecture 2.0
Thursday, Jun 25, 20157:30 AM — Saturday, Jul 25, 20157:30 AMEDT
| K.Weise 2619/9 České Budějovice, Budweis, Czech Republic
České Budějovice, Budweis, Czech RepublicRelated
super(market)architecture 2.0 “the architect must be a form-artist; only the art of form leads the way to a new architecture.” august endell, 1897 „superarchitettura is the architecture of superproduction, superconsumption, superinduction to consume, the supermarket, the superman,super gas“ manifesto of the exhibition “superarchitettura”, by archizoom and superstudio, 1966 when we think about the way supermarkets have changed in austria over the last twenty years, the transformation was closely related to the ongoing discussions about architectural form and the role of consumption in today’s social life. at the beginning of the last century the architect was still the euphoric form-artist. then in 1966 with the exhibition of archizoom and superstudio - “SUPERARCHITTETURA” - the architect’s view began to change on mass production and consumption in relation to social behavior and architectural design. today we know that shopping and related consumer activities influence the social behavior to a huge extend. in addition, we tend to spend more and more time on these activities, since they interlace with other occupations of our daily lives. in austria a few supermarket chains started to involve architects into their design process early on. today these supermarkets are built in relation to their surroundings, celebrate their difference (the new manifold) and have very clean aesthetics – one could probably say: this is the era of “superarchitecture 2.0”. the exhibiton shows examples of supermarket designs, in which the archinauten were involved during the last 15 years. the projects range from re-launches of existing markets to the office tower with included shopping mall and supermarkets. in general about 80% of the archinauten's building commissions are the result of winning architectural competitions. http://www.archinauten.com/super-market-architecture-2.0-1?set_language=en
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