News just broke that BIG has been commissioned to design a sleek 420 ft tall mixed-use observation tower for Phoenix, Arizona. Quite possibly the city's new symbol?

Exhibition opening and announcement of award winners: October 4, 2008 “Flip a Strip,” a design competition organized by the Scottsdale Museum of Contemporary Art [SMoCA], generated 95 completed submissions, from architectural teams in 46 cities and six countries. This innovative project intends to inspire creative, new visions for the renovation…